We have all heard of celebrities endorsing products, while a few have also been known to endorse a certain state or country. Well adding to this list is none other than Akshay Kumar. Akshay will soon be formally announced as the brand ambassador of Canada by the Canada Tourism Commission in Delhi. The announcement is scheduled to happen next Friday.

What’s more the high commissioner of Canada in India, Stewart Beck, will preside over the function that is scheduled to be held in the Capital, while the actor is currently busy shooting his next film Joker, in Chandigarh.